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Big social data drives brand campaign for LateRooms
LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. NB This is a guest article by Pamela Whitby, editor of EyeForTravel. Five years ago Rich...
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Airports like Heathrow could communicate with travelers better
Picture the scene. You’re stuck in a traffic jam for over hour in an airport car park after a long-haul flight. Irritable, yet armed with your smartphone, you turn first to your preferred news channel,...
View Article7 basics for telling an authentic, effective travel brand story
Thirty seconds or less is the average length of time that consumers spend reading or listening to online marketing communications. So if you haven’t caught a prospective customer’s attention in that...
View ArticleOnline travel’s troika: mobile, data and the customer experience
Dara Brady, head of digital experience for Ryanair, shared his insights into how the airline, like all other brands, is trying to play a more active role in the customer journey. NB This is a viewpoint...
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Why total revenue management is like spinning plates
There is really only one thing that hotel people need to remember: that they are in the service business. NB This is a viewpoint by Pamela Whitby, editor of EyeForTravel. “We are the hospitality...
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When principles trump price and convenience (updated)
As Uber CEO Travis Kalanick settles down for some shuteye ahead of Donald Trump’s first business advisory group meeting in Washington tomorrow (Friday), there may be a couple of things that are keeping...
View ArticleTrump, viral videos and social media triage – destinations first!
Last month, a post by Swedish Paralympic athlete Aron Anderson became the latest Trump-related video to go ‘viral’. The video, which has clocked up more than 15 million views, came in response to...
View ArticleMicrosoft backed startup makes big data claims
Helping big brands achieve a single view of the customer is a challenge that many have tried and failed to overcome. Now Amperity, a Seattle-based startup with the weight of Microsoft behind it, has...
View ArticleLola, not just any old business bot
Lola, the AI-human powered app and brainchild of former Kayak co-founder Paul English, has pivoted to focus purely on business travel. Relaunching officially last week, and with $45 million in the bank...
View ArticleGuestReady looks to consolidate as cash injection spurs Asia growth
Just a year after launching its managed services for short-term vacation rentals, GuestReady has made its first acquisition and secured seed funding to the tune of £2.3 million. The cash injection,...
View ArticleMaking sense of the blockchain blur in travel
Understanding what blockchain does, the likely use cases for the travel industry and implications for widespread disruption, remains something of a blur. Speaking at EyeforTravel’s digital strategies...
View ArticleHow far one travel intermediary has got by not relying on Google
Investing in Google AdWords may be the route to rapid early growth for many travel start-ups, but this was not the case for Holiday Pirates. In fact, today the company, which launched in 2012 as a...
View ArticleNordic Choice Hotels ends 2017 on a blockchain
In what is being claimed as a hotel industry first, Nordic Choice Hotels will “explore new ways of distributing inventory” using an open-source blockchain distribution platform developed by Winding...
View ArticleHow Trustabit is building a blockchain toddler
Trustabit CEO Saritta Hines is something of a pioneer. An African-American with more than 13 years experience in data analytics, she is leading a team that is 50% represented by women to build a...
View ArticleSwissport and Winding Tree prepare for ground control
Harassed at Heathrow? Fear not. Winding Tree wants to play a leading role in easing and improving the passenger experience through airports worldwide. In the first major announcement since Winding...
View ArticleStuck in the mud – when airline distribution partnerships go wrong
Legacy agreements signed with the global distributions systems (GDSs) are giving business airline bmi a headache. Antony Price, director marketing & customer, bmi, says it is currently stuck in...
View ArticleBlockchain in travel – on the move or not?
Have blockchain technology and blockchain businesses promising to transform travel been overhyped? David Brillembourg, CEO of the Brillembourg Group, which has launched STEP, a simple travel ecosystem...
View ArticleThree ways GCH is using new tech to drive direct hotel bookings
Daniel Wishnia, a digital marketing consultant at the German group GCH Hotels, could not be more enthusiastic about what new technologies can and are delivering for hotels. “The behaviour of our...
View ArticleAir France-KLM takes the Winding Tree road
Air France-KLM has taken a cue from Lufthansa to become the latest major airline to sign a deal with Winding Tree, the blockchain start-up looking to play disruptor with its decentralised travel...
View ArticleBusabout revs the UGC engine with Stackla
When coach travel specialist Busabout embarked on a mission to put user-generated content (UGC) at the centre of its sales and marketing strategy in 2016, it had no idea how much customers were already...
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